On Blogging & The Interrelationship With Writing

by Helen Lowe So here’s the thing: I don’t believe blogging is a marketing tool for writing—and certainly not on its own, i.e. without some other force driving readership to the blog. If anything, my view is that more often than not it is one’s writing that drives readers to the blog, rather than the other way about. The exception would be the person who is already a social media personality or an established identity in another field, whether it is entertainment, politics, or simply an ‘other life’ as a…

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