Networking: a guide for self-publishers

And now in our series of guides for self-publishers: networking! From your friendly SpecFicNZ publicist. Networking can be a bit of a tricky one. As with all self-promotion, it takes us into that murky area where we’re not sure whether social norms or market norms apply, and that uncertainty can lead to crossed wires and general uncomfortableness. (For more on this topic from a behavioural economics perspective, I recommend Predictably Irrational by Dan Ariely.) But, done sensitively and well, successful networking can be a huge boost for your writing career…

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