Online literary festival reaches international crowds

Sarah Shaffi at The Bookseller reports: “Gollancz’s one-day physical and digital festival reached nearly three million people on Twitter, the publisher has said.

The festival, held on 13th August, took place on platforms including Twitter, Facebook, YouTube and Google during the day, before shifting to Waterstones Piccadilly in the evening for a series of panels and readings, plus a signing.

It resulted in the sale of 123 books at Waterstones Piccadilly; the number of likes to Gollancz’s YouTube channel increased by 20%. Gollancz said the festival reached three million people on Twitter, and was delivered into nearly nine million timelines.”

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