Cooperative marketing and promotion for authors

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Presenter: Mindy Klasky
Sunday 30 October, 12-2 pm

Mindy will examine a variety of co-operative marketing activities, including multi-author book bundles, informal co-operative organizations, formal co-operative organizations, pseudo-imprints, newsletter swaps, book clubs, and online support groups, considering the expenses, complexity, and overall usefulness to traditional- and indie-published authors.

About Mindy:

USA Today bestselling author Mindy Klasky learned to read when her parents shoved a book in her hands and told her she could travel anywhere in the world through stories. She never forgot that advice.

Mindy’s travels took her through multiple careers. After graduating from Princeton University, Mindy considered becoming a professional stage manager or a rabbi. Ultimately, she settled on being a lawyer, working as a litigator at a large Washington firm. When she realized that lawyering kept her from writing (and dating and sleeping and otherwise living a normal life), Mindy became a librarian, managing large law firm libraries. Mindy now writes full time.

For years, Mindy’s dating life was a travel extravaganza as well. She balanced twenty-eight first dates in one year, selecting eligible gentlemen from sources as varied as Washingtonian magazine ads, Single Volunteers of D.C., and supposedly-certain recommendations from best friends. Ultimately, she swore off the dating scene entirely. After two years of carefully-enforced datelessness, she made one last foray onto Match.com, where she met her husband on her first match.

Mindy’s travels have also taken her through various literary genres. In addition to her cozy paranormal romances and category romances, Mindy has written traditional fantasy novels (including the award-winning, bestselling The Glasswrights’ Apprentice), short stories, and nonfiction essays. Mindy has been awarded the Career Achievement Award and the Nancy Richards-Akers Mentoring Award by the Washington Romance Writers. She has written more than forty books.

In her spare time, Mindy quilts, knits, and tries to tame her endless to-be-read shelf. Her husband and cats do their best to fill the left-over minutes.

 

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